Members
WEST SIDE CHAMBER OF COMMERCE MEMBERS
*INDICATES A FOUNDING MEMBER
4cIT -- we understand what it takes to maintain your technology on a daily basis, and consider ourselves your technology partner, not just another IT vendor. In addition, you will find one of our unique assets to be our ability to not only install technology at your company, but also help you leverage your IT assets.
Accurate Personnel -- Accurate Personnel was founded by Anthony J. Migliore in 1978 with a focus on prioritizing client and employee relationships. Together with his wife Deborah Migliore, Anthony continued to grow Accurate into the nation’s premier full-service staffing agency. Accurate Personnel has remained a family-owned and operated business for two generations establishing it as the industry powerhouse it is today. Client and employee relationships continue to drive the success of Accurate and family values are at the heart of our workplace culture.
Adkins Consulting -- Adkins Consulting is a woman-owned insurance advisory firm specializing in Medicare, health, dental, vision, life, hospital, and travel coverage. Led by Helee Adkins, the company offers personalized consultations, free educational Medicare 101 classes, and public speaking services to empower individuals in making informed insurance decisions.
Altra Homecare Group -- Altra Homecare Group helps provide in home care to patients in need. We work with private pay clients, Medicaid waiver clients, and Veterans!
Ascension Living St Vincent PACE -- program of All-Inclusive Care for the Elderly. PACE provides wrap-around care and services to medically and socially complex individuals age 55 and older who would otherwise qualify to live in a nursing home. The program is funded by Medicare and Medicaid and typically available at little to no cost for participants who are Dual Eligible.
American Legion Post 64 -- the American Legion fiercely advocates for the unique needs of every generation of veterans, service members, and their families who pledge to protect our nation. Today, we are committed to destigmatizing mental health support, offering peer-to-peer resources, and empowering everyone to Be The One in the fight to prevent veteran suicide.
Andy Mohr Truck Center -- we are a full line Volvo and Ford Truck dealership offering new and used trucks, parts and service, leasing and rental with 42 service bays on 17 acres.
Arden Grown Consulting -- Arden Gervase helps small to mid-sized organizations effective sell and provide value.
Ben Davis Christian Church -- Our mission is equip people for life on mission and it is the purpose of everything we do at Ben Davis Christian Church. We want to make Jesus famous throughout the earth. All of this starts in our neighborhoods as we serve others and share the love of Jesus with the people we encounter.
*Bering CPA Firm -- our goal is to “make your life less taxing”. Life can be stressful and challenging as it is, but with proper planning, the stress can be reduced greatly. Through our professional tax preparation and planning services, and our proactive approach in the delivery of our services, we can help you take the “stress” out of tax time.
*BMO Harris Bank -- a diversified financial services company based in Wisconsin, provides comprehensive financial products and services and unparalleled customer service to personal, small business, corporate and institutional customers nationwide.
Budget Blinds of Central Indianapolis -- Budget Blinds of Central Indianapolis is a local business offering custom window treatments—including blinds, shades, shutters, and drapery—with smart home automation options. They provide free in-home consultations, expert installation, and a lifetime warranty, serving downtown Indianapolis and surrounding areas.
C2IT Consulting -- C2IT Consulting, Inc. creates and implements technology solutions for small scale organizations and associations with an economy of scale that typically only larger companies can afford.
Cancer Support Community Central Indiana -- the Cancer Support Community of Indiana exists so that no one faces cancer alone. For over 20 years, we’ve led the charge in Indiana to build a vibrant community of cancer survivors and their loved ones. We focus on providing psychosocial support to complement medical treatments in order to nurture every part of a patient as they learn and grow and recover.
*Candlewood Suites Northwest -- all-suite hotel on Indianapolis' northwest side. Newly built, stay for one night or a year. Gym, free laundry, and business center. We no longer have a pool/spa as this was turned into our meeting space, 1500 sq ft. Earn points with our Rewards Club membership.
Carpenter Realtors - Jackie Deppe -- Jackie Deppe is a real estate agent with Carpenter Realtors offering a range of real estate services.
Carrier Corporation -- Carrier Corporation provides innovative solutions and services to meet the most essential needs and biggest challenges in homes, buildings around the world.
Chapel Rock Community Development -- a church-based community development corporation that is creating opportunities of renewal and transformation for people residing on the West Side of Indianapolis, IN. We operate under the 501(c)(3) non-profit organization of Mission Indy. We are not a government agency. As a non-profit, we are tax-exempt and may receive funding from private and public sources.
Communicare -- Communicare is a family-owned company that has grown to become one of the nation’s largest providers of post-acute care, which includes skilled nursing rehabilitation centers, long-term care centers, assisted living communities and long-term acute care hospitals (LTACH).
Cunningham Construction Group -- Cunningham Construction Group is a commercial general contractor specializing in design-build, preconstruction, and construction services. The company focuses on delivering high-quality, on-time, and budget-conscious projects. Their portfolio includes office renovations, cleanrooms, and municipal facilities. Committed to community engagement, they actively support local initiatives and partnerships.
*Decatur Township Education Foundation -- enhances the quality of education and educational opportunities and to generate and distribute financial and other resources to benefit of the students of MSD Decatur Township.
Decatur Township Trustee - Jason Holliday -- the Decatur Township Indianapolis Trustee serves as an advocate for the residents of Decatur Township and is responsible for Administering Township Assistance to those in need of help paying for basic necessities.
Dieudonne Foundation -- Dieudonne Foundation empowers underserved individuals with personal care, healthcare access, and resources. We address poverty and inequality, providing hygiene products, reproductive education, basic needs support, and career guidance.
Egis IT Security -- Egis IT Security LLC, based in Carmel, Indiana, specializes in cybersecurity and compliance services for regulated industries. They offer risk management, compliance-as-a-service, incident response, and continuous monitoring. Egis focuses on helping businesses protect sensitive data and maintain compliance with standards like HIPAA and NIST. Their services include security assessments, awareness training, and policy development. Egis aims to provide businesses with the tools and expertise needed to manage cybersecurity risks effectively.
EmployIndy -- the vision for EmployIndy is for all Marion County residents to have access to services and training necessary to secure a livable wage and grow in a career that meets employer demand for talent. It is an exciting time for our region, and I welcome the challenges presented as we continue to position Central Indiana as an economic frontrunner.
Enterprise Holdings -- offer extensive car rental, carsharing, truck rental, fleet management, retail car sales and other transportation services.
Envive Healthcare of Indianapolis -- Envive Healthcare is here to serve, support, and provide for everyone and everything. We provide resources to share in the development and success for your wellbeing.
Everwise Credit Union -- Everwise Credit Union, formally known as Teachers Credit Union, offers a wide range of products and services, including opening accounts, business accounts, loans, business loans and more. We have been actively involved in the community for over 90 years.
The Excel Center -- operated by Goodwill of Central & Southern Indiana, The Excel Center provides support services such as on-site childcare, transportation assistance, and college credit and industry-recognized certification courses – all at no cost.
Fabric Care Center -- serves customers all around the Indianapolis and suburban areas through its home and office pickup & delivery service, known as their "Gold Star Premium Home & Business Delivery Service."
Fishburn Realty Group - FC Tucker -- Our success in real estate is due to passion, experience, professionalism and commitment to serving your real estate needs. I am constantly educating myself on the latest trends in the marketplace so I can find the right home for you or price your home to sell accordingly.
Floor Coverings International -- Floor Coverings International Indy Northwest offers personalized, in-home flooring consultations with a mobile showroom, providing a wide selection of hardwood, carpet, tile, and vinyl options. Their team manages the entire process—from design to installation—ensuring a seamless experience and customer satisfaction.
Girl Scouts of Central Indiana -- builds girls of courage, confidence, and character, who make the world a better place.
Heath Outdoor -- Heath Outdoor is a full-service landscaping company in Indianapolis, offering design, construction, and maintenance for residential and commercial spaces. Founded in 2009, they create custom outdoor features like patios and fire pits. Heath Outdoor blends craftsmanship with creativity to transform outdoor environments.
Hendricks Regional Health YMCA -- the Hendricks Regional Health YMCA in Avon, Indiana, is a collaborative facility combining healthcare and fitness services. It offers amenities like indoor pools with a water slide, a wellness center, group exercise classes, youth sports, and medical services including physical therapy and cardiac rehabilitation. The YMCA also provides childcare, community programs, and outdoor trails, promoting holistic health for all ages.
HER Home Design -- Affordable. Functional. Beautiful. HER Home Design is a full-service residential interior design, build, and home staging firm that helps your house feel more like a home.
Holiday Inn Express & Suites Indianapolis Northwest -- Located within Intech Business Park near Park 100 and 12 miles to Downtown Indianapolis, we are the perfect hotel for business travel; with hotel accommodations including complimentary hot/cold breakfast buffet, high speed internet and 24-hour fitness center. We are THE hotel for guests of 3M, Heritage Environmental, Fox 59, Ricoh, Calumet, and US Customs & Border Protection. The hotel is 18 miles from the Indianapolis International Airport, 16 miles from Indianapolis Executive Airport or 5 miles from Eagle Creek Airport!
Home Instead -- Home Instead of Indianapolis West provides personalized, non-medical in-home care to seniors, helping them maintain independence and quality of life. Their services include companionship, personal care, light housekeeping, medication reminders, and specialized support for conditions like Alzheimer's and Parkinson's. Care plans are tailored to individual needs, ensuring comfort and safety at home.
Impact Sign & Graphics -- assists clients in producing vibrant graphics and innovative sign designs.
Indianapolis Colts -- a professional American football team based in Indianapolis since 1984. In addition to winning the Super Bowl in 2006, the team has won numerous division and conference championships throughout its history.
Indianapolis City-County Councillor - Crista Carlino -- Crista has served as a public educator since 2009, and currently serves as the Library Media Specialist at Ben Davis University High School on the city’s Westside. She is a former member of the Indianapolis Public Library Board of Trustees and was appointed by the Marion County Commissioners in 2018.
Indianapolis City-County Councillor - Jared Evans -- Councillor Evans joined the Indianapolis City-County Council in 2016 and serves on the Public Safety and Criminal Justice Committee, Metropolitan and Economic Development Committee, and Municipal Corporations Committee.
Indianapolis Healthplex -- we’re ready to help you begin a healthier life. Our nationally accredited personal trainers and dedicated staff will help you create a customized plan to meet your fitness goals in the safest, most efficient way possible. We welcome anyone who’s interested in getting healthy, having fun and leading a better lifestyle. Discover why our wellness center is one of Indy’s best kept secrets!
*Indianapolis International Airport -- where you will find more schedule-friendly nonstop flights to your favorite destinations at competitive prices.
Indianapolis Public Library - Decatur Township -- Decatur was the first township outside of Center Township to receive a branch library when the Marwood Branch opened in 1967 in a storefront location. Strong library usage throughout the township demonstrated the need for a new 11,300-square-foot branch that opened on Kentucky Avenue in 1990 as the Decatur Branch and continues to serve the community today.
Indianapolis Public Library - Pike Township -- In 1974, the library purchased 2.76 acres on Zionsville Road from MSD Pike Township for construction of the current 13,000-square-foot Pike Branch that opened in 1986. Its design was cited by the local chapter of the American Institute of Architects. The branch was remodeled and expanded to 20,000 square feet in 1999.
Indianapolis Public Library - Wayne Township -- Opened in 1983, the Wayne Branch recently completed a $1.1 million renovation to add more seating and activity space, study rooms, and a quiet reading area.
ISC Sports Network -- ISC Sports Network is your home for live professional, semi-pro, college, and high school athletics, special events, documentaries, original shows, and much more! Check us out at ISCSportsNetwork.com, on Comcast 81 (Indianapolis, Lafayette, Fort Wayne), or anywhere you are on Roku, ChromeCast, Fire TV, Apple TV and the free ISC Sports Network app.
Indy Gateway -- Indy Gateway was started by a group of people who love the west side of Indy. And that love has compelled them to dedicate themselves to the area’s long-term sustainability. With many of Indy Gateway’s members active in civic leadership, the organization naturally has ties to several organizations that support this tight-knit community.
Ingredion -- Ingredion is a leading global ingredients solutions company. We make sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals.
International Marketplace Coalition -- the International Marketplace Coalition (formally The Lafayette Square Area Coalition) is a nonprofit organization comprised of businesses, engaged citizens and community leaders who encourage economic growth and development on the northwest side of Indianapolis.
IWM Consulting Group -- IWM Consulting Group is environmental consulting firm specializing in property transaction screening, soil, vapor and groundwater investigations and remediation, and brownfields. We also perform asbestos, lead-based paint and radon surveys and estimates for vapor mitigation systems.
Jameson Camp -- Since 1928, our community has come together to help young people thrive. Jameson Camp partners with the Indianapolis community and organizations around the nation to provide amazing experiences that give young people a welcome, safe, and accepting space to discover their strengths, build friendships, and experience nature.
JMI Mechanical -- JMI has been providing quality commercial HVAC service for over twenty-five years with many customers have been with us from the beginning. The company has been under the current ownership for over fifteen years. As the technology in our industry evolves, so do we. We dedicate significant resources to training so that our team of service technicians will remain the top in the field. It’s because of our commitment to quality that so many of our customers have relied upon our services for decades.
Kelly Services -- Kelly Services provides a range of employment services including temporary staffing, permanent placement, outsourcing, and consulting for various industries. They connect job seekers with employers and offer career resources, workforce management solutions, and professional support to both candidates and businesses in the area.
Landmark Payroll -- Landmark Payroll helps small to mid-size businesses focus on what is key to getting and staying successful. Our goal is to provide exceptional service at an affordable price. Running payroll should not be a hassle, challenge or distract from what's mission critical to your organization.
LD Smith Plumbing -- L.D. Smith Plumbing is a locally owned Indianapolis-based company offering residential and commercial plumbing services across Central Indiana. Founded in 2011 by Lance Smith, they specialize in everything from drain cleaning to sewer repairs, earning a reputation for honest, high-quality work.
MacAllister Machinery -- MacAllister backs top-quality equipment with top-quality support. From technical consultation to financing programs. From ready-now rentals to expert, quick-turn parts support. From thorough field servicing to a spectrum of downtime-saving preventive maintenance plans. MacAllister gives you complete answers… taking care of all the details the way only a leader can.
Marian University St. Vincent -- is nonprofit, faith-based learning institution that provides students, no matter their fields of study, with a quality education framed within the context of Franciscan values.
Mars Hill Arts Center -- provides activities related to art, ceramics, creative endeavors, and community events and opportunities for the residents of Mars Hill. We also rent our space for gatherings, parties, and events hosted by our neighbors.
Matchbook Marketing -- Matchbook Creative is a strategic marketing and advertising agency based in Indianapolis. Founded in 2007, the agency specializes in branding, digital marketing, public relations, and creative services. With a focus on results-driven strategies, Matchbook Creative collaborates with clients nationwide to build impactful brands and deliver measurable outcomes. Their diverse team combines the creativity of an advertising agency with the strategic mindset of a global marketing firm.
Midwest Removal Services -- Midwest Removal Serices is a professional mortuary transport company. They specialize in long-distance ground transportation of deceased individuals, serving Indiana, Ohio, Kentucky, Illinois, Michigan, and Missouri. Their services include medical courier, organ and blood transportation, medical waste disposal, and medical equipment courier. The company is committed to providing dependable and respectful transportation during sensitive times, available 24/7 to meet the logistics and transportation needs of funeral homes, hospitals, universities, senior living facilities, and medical facilities.
Mission Indy -- Mission Indy provides opportunities to foster participation and cooperation among church groups based upon deep conversation and discernment about what God is doing in the Greater Indianapolis area. Our vision is for local churches to be trained, encouraged, challenged, and motivated to be fully engaged communities of faith who join God in the work of the Kingdom and bear witness to His love and wisdom by their shared life together.
*MSD Decatur Township -- we continue our learner-centered journey and are implementing strategies to provide students choice, based on their individual learning styles. Our Business Partner program allows our students to interact regularly with business and community leaders; bring the real world into our classrooms.
MSD Pike Township -- an award-winning school district, widely regarded as an education leader for high academic standards, innovative educational programs, state-of-the-art facilities, strong parental and community partnerships, exceptional students and acclaimed educators.
*MSD Wayne Township -- over the past five years, we have developed what we call "multiple pathways for success" that allow our students to become motivated and engaged learners. You are Wayne, I am Wayne...WE ARE WAYNE!
NetworkED -- a 501(c)(3) designed to create efficiencies for employers and K12 educators to better utilize each other’s resources. The goal is to address the growing gap that exists between students and the employers looking for a stronger workforce pool.
North Mechanical Contracting and Service -- North Mechanical Contracting & Service, established in 1997 and based in Indianapolis, Indiana, is a full-service mechanical contractor specializing in HVAC, plumbing, piping, building automation, and modular fabrication. Serving commercial, industrial, and healthcare clients, the company is recognized for its safety innovation, off-site fabrication capabilities, and commitment to quality.
OrthoIndy Foundation YMCA - Pike -- the OrthoIndy Foundation YMCA in Indianapolis is a 56,000-square-foot community center offering fitness, aquatics, and wellness programs. It uniquely integrates a VA medical clinic, providing services like physical therapy and counseling for veterans. Established in 2018 through a $3 million OrthoIndy Foundation donation, it emphasizes inclusivity and holistic health.
Patchwork Indy -- Patchwork Indy is a nonprofit organization dedicated to fostering inclusive communities by connecting diverse cultural groups, creative individuals, and innovative organizations. Their mission is to weave a social fabric that benefits all by promoting understanding, compassion, and collaboration among Indiana's residents.
Patton Health and Wealth -- With a passion for Veterans and Veteran business owners, Patton Health and Wealth provides financial planning, health insurance, Medicare supplement and Medicare Advantage plans.
Phyllis Lewis -- a west side community member with a passion for education and improving where we live.
Pike Township Trustee - Annette Johnson -- the Pike Township Indianapolis Trustee serves as an advocate for the residents of Pike Township, working to improve their quality of life and ensure that their needs are met in a fair and equitable manner.
Principal Financial Network-Mark Wheelock -- Retirement Planning, Educational Programs, Complimentary Business Needs Assessments: Principal offers a wide range of solutions, products, and services to meet the needs of business owners, executives and individuals. My goal is to provide individuals and businesses with the tools and resources they need to achieve their financial goals.
Print Ideas -- Print Ideas is a family owned & operated facility which prides itself in quality printing service, and servicing customers for nearly thirty years. Quality, service, honesty & integrity have been the ingredients that have enable Print Ideas to succeed.
Purple Ribbon Office Solutions -- Purple Ribbon Office Solutions has been serving the packing, shipping, mailing and freight needs of the residents and businesses since July 2020. Our team of dedicated, professionally trained experts that understand Quality Customer Care—we focus on saving you time and money by ensuring you get the right products and services at the right price—in a single, quick visit.
Rick's Boatyard Cafe -- a waterfront American restaurant and cocktail bar, offering guests a panoramic view of Eagle Creek Reservoir. We are known for our fresh, quality seafood that is flown in from locations throughout the world daily.
Russ Dodge and Partners -- a full-service media, marketing, and consulting firm.
Schooley Mitchell -- Schooley Mitchell is the largest independent cost reduction consulting firm in North America, with offices from coast-to-coast in the United States and Canada. On average, we reduce essential business service expenses by and have delivered over million in documented savings to our clients to date.
Senior Helpers -- Senior Helpers of Indianapolis provides compassionate, personalized in-home care to seniors, offering services like personal care, companionship, and specialized dementia support. Their trained caregivers help clients maintain independence and dignity while aging safely at home. They also offer flexible respite care and post-hospital recovery assistance.
Shalom Health Care Center -- the mission of Shalom Health Care Center is to provide quality health care that is affordable and accessible for all in our community.
*Shank Public Relations Counselors, Inc. -- a full service public relations firm. We create understanding that drives decisions.
Sikich -- Sikich offers a formula of professional services uniquely crafted to address your business’s challenges and opportunities. Our comprehensive skillsets, obtained over decades of experience as entrepreneurs, business owners and industry innovators, allow us to provide insights and transformative services to help strengthen every dimension of your business.
Starfish Initiative -- Starfish Initiative was founded in 2003 with a vision to make a difference in the lives of historically underserved youth – one student at a time. Today, Starfish Initiative continues to advance our mission: “to inspire, encourage, and prepare academically motivated, high school students from the most vulnerable populations for college and career success,” through our comprehensive Starfish Experience, a statistically proven four-year pathway to economic mobility for Indianapolis high school students.
Stratosphere Quality -- founded in 2009, Stratosphere is a major global provider of quality assurance and outsourcing solutions, including sorting and inspection services, to manufacturers of parts and components in the automotive, medical device, electronics, home appliance, and recreational vehicle industries.
Stock Yards Bank & Trust -- founded in 2009, Stock Yards Bank & Trust helps individuals, families, and businesses with a complete line of financial services with a unique focus on personal banking. It’s not new—in fact, it's called “banking, the way it used to be.”
SunRift Capital Partners -- SunRift Capital Partners is a fiduciary financial advisory firm based in Plainfield, Indiana. They specialize in personalized wealth management, offering services such as retirement planning, investment management, tax and estate planning, and risk management. Their holistic approach integrates business valuation and risk assessment, particularly beneficial for business owners. SunRift operates in multiple states, including Indiana, Ohio, Michigan, Florida, Georgia, North Carolina, and Arizona. The firm is led by Dustin Hunter, a Professional Engineer and Accredited Investment Fiduciary.
Team Sylvester -- Team Sylvester in Indianapolis is a leadership coaching firm founded by Paul Sylvester, a former CIO turned executive coach. The firm specializes in behavioral coaching, strategic planning, and career transition support for individuals and organizations. With over 15 years of experience, Paul Sylvester helps clients enhance their personal and professional effectiveness through tailored coaching and training programs.
Tel Tec Inc. -- fiber internet and voice provider, for local businesses. Providing Indiana Businesses with service for over thirty-eight years.
Terra Environmental -- get the experts at Terra Environmental involved early to quantify your risks or reduce your anxiety. You can be assured that you are taking the right approach to avoid problems now and in the future. Customers who have benefitted from our expertise include attorneys, banks, commercial real estate agents, insurance companies, petroleum dealers, and other businesses that may have a need for environmental services.
The International Center -- for over 50 years, The International Center has served Indiana as a catalyst for international growth and as a guide to the world’s cultural landscape. Our board of directors and our diverse and experienced staff are dedicated to growing our community as a key player in the global marketplace and serving as a window to the world — looking out and looking in.
TinoCare -- a personal service agency provides various types of assistance and support to individuals in their daily lives. We offer a wide range of services aimed at helping clients maintain their independence, manage their households, and improve their quality of life. Some common services offered include Personal Care, Companion Care, and Medication Reminders.
Vincennes University -- Vincennes University, established in 1801 by William Henry Harrison, is Indiana’s oldest public college. It offers over 180 programs across campuses in Vincennes, Jasper, Indianapolis, and Gibson County. VU emphasizes hands-on, career-focused education in fields like aviation, healthcare, and advanced manufacturing. The university is recognized for its affordability, accessibility, and commitment to student success.
Washington Healthcare Center -- caring people make the difference at Washington Healthcare Center. You can feel it the minute you walk into our community and meet our staff. They are experts in senior health care who are not just doing a job but following a calling.
*Wayne Township Education Foundation -- is a community catalyst to enrich, engage, and stimulate student learning by supporting school programs and recognizing excellence throughout the MSD of Wayne Township.
*Wayne Township Trustee - Jeb Bardon -- the Wayne Township Trustee's Office and the Wayne Township Small Claims Court have a goal to help strengthen the community by offering programs and services that positively impact the lives of all Wayne Township residents.
*Westside Garden Plaza -- our community facilities are specifically designed to encourage seniors to live their retirement years as actively and as independently as possible right here in Indianapolis.
Winsupply of Indianapolis -- Winsupply of Indianapolis is a plumbing and HVAC supply company, serving both contractors and homeowners. Conveniently located on the west side of Indianapolis, Winsupply offers a wide variety of quality products, employees with in-depth product knowledge, and hours of operation that fit your plumbing and HVAC needs.
WLCVTA-National Road Heritage Trail -- White Lick Creek and Vandalia Trail Alliance, Inc. (WLCVTA) is to facilitate development and support for the Vandalia Trail, a multi-use, off-road trail for non-motorized travel, of the White Lick Creek Greenway for a quiet, more natural trail experience; as well as the protection and conservation of the White Lick Creek and its woodlands for citizens to enjoy Indiana’s natural environment.
*Wyndham Indianapolis West -- be first-class. At the Wyndham West Indianapolis Hotel, you are never far from everything that makes travel a little more pleasant. The fact is we're the closest full-service hotel to the airport and just minutes from downtown Indianapolis. Step inside our newly renovated hotel and you'll quickly realize you're sacrificing absolutely nothing for convenience.
